A well-established family-owned pharmacy business in Greater Boston wanted a visual way to link three stores in different towns. The solution was to create an identity for the parent company and brand all three stores with a cohesive look.
Given the current competitive nature of the ‘big box’ pharmacy, this local company needed a credible, friendly image to encourage loyalty to its local stores.
The branding mission was to unite the look, and convey value-added appeal of supporting local business and having a relationship with your local pharmacy.
GOHU : Gifts of Hope Unlimited is a non-profit organization that supports those impacted by relationship violence. It provides financial assistance, home resources, and community-focused initiatives as a step toward a safe and empowered future.
The group had a starter logo and a draft website. GOHU recognized its growing success demanded professional design and marketing assistance to improve promotion and communications, and to increase donations.
The project required a logo refresh, a set of brand guidelines, an identity system, full-fledged website, brochure, thank-you cards, and trailer banners.
A leader in the field of laser manufacturing, Aligned Vision decided on a bold move to completely rebrand after 32 years in business. The challenge was to continue to link its original brand identity with the new, fresh and clean look.
The first step was to select and utilize a project management system to unite the remote marketing team. The project scope included: to design and launch a new website; to manage a photo shoot of legacy products; to design and produce a product catalog and user manual; to refine sales and digital presentations; and to use social media to promote attendance at world-wide trade shows.
Bear Hill is a busy rehabilitation and nursing facility in Stoneham, MA. Due to the physical layout of the entry and lobby, it was difficult for visitors to know where to go and how to get information.
The project was to create a touch-screen experience to allow visitors to select the information they need quickly. The challenge was to make the screen both attractive and informative so that visitors would be drawn to it, and get what they needed.
Information on the screen includes: Time + Weather, Directories (4 wings of the facility), Management + Staff, Monthly Calendar, Menus, Amenities, and Services.
The Scandinavian Living Center (SLC) in Newton, MA, is a nonprofit assisted living center taking an inspired approach to elder care. By adopting core Scandinavian principles, the senior living community is a place where individuals from all cultures and backgrounds can lead connected, fulfilling lives.
Marketing materials raise awareness to cultural events at the center, including art, music, and food events.
Clear and precise design, and legible content help patients understand and participate in their healthcare. Research shows that patient engagement can improve quality and safety. These informational brochures contribute to successful patient outcomes and advance marketing goals while being faithful to branding.